Les Terres de Jim: a village of festivities by Atawa in Cambrai

The Terres de Jim event, which took place from September 8 to 10, 2023, at Rue de Solesmes, 59400 Cambrai, has left a lasting impression with its magnitude, gathering 500,000 guests in a family-friendly, welcoming, and festive atmosphere.
 

Atawa's monumental organization of the event

To meet the needs of this large-scale event, Atawa implemented over 6000 m² of structures to accommodate exhibitor stands as well as various animations for an audience of all ages. The range of equipment set up varied from 9 m² tents to impressive 1000 m² structures. Atawa took care of the layout of the partner tents, enriching the space with varied signage, from pediments to the creation of storage spaces and diverse style arches, not forgetting to provide the necessary equipment for video broadcasting inside the stands. The focus was on supplying a large number of reception tents and pagodas, transforming the site into a real ephemeral village. More than 3500 m² of these structures were erected during an assembly that stretched over nearly ten days.

Challenges and Technical Solutions

One of Atawa's added values in the realization of this project was its ability to overcome the challenges posed by inclement weather. Indeed, several storms and rainy episodes rendered the ground impracticable for much of the assembly, thereby slowing down the installation. Despite these obstacles, Atawa managed to deliver the project on time, thus ensuring client satisfaction. Moreover, the adjustment of the necessary leveling, determined only one to two weeks before the event after plowing the field, demonstrated the team's flexibility and adaptability to unforeseen events.

Anecdotes and Atmosphere

The atmosphere of Terres de Jim was both family-oriented, friendly, and festive, reflecting the spirit of sharing and joy that characterizes this event. We also have a fun anecdote to share with you. The field was so vast that the teams benefited from bicycles to move efficiently between different assembly sites.
 

Logistics and timing challenge mastered by Atawa

This project illustrates Atawa's expertise in providing structures for festivals and public events, affirming its role as a key partner in the success of large-scale events. With an unwavering commitment to quality and an ability to respond effectively to challenges, Atawa continues to position itself as a leader in the field of event structures and equipment rental.